* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    --bg: #f6f3ed;
    /* warm off-white */
    --ink: #14110e;
    /* near-black */
    --ink-dim: #5a544c;
    /* warm grey */
    --ink-faint: #9b948a;
    --line: rgba(20, 17, 14, 0.10);
    --accent: #d94f3a;
    /* warm coral red, like North's accent */
    --accent-soft: #f4c8be;
}

html,
body {
    background: var(--bg);
    color: var(--ink);
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    -webkit-font-smoothing: antialiased;
    overflow-x: hidden;
    line-height: 1.5;
}

.display {
    font-family: 'Inter Tight', 'Inter', sans-serif;
    font-weight: 600;
    letter-spacing: -0.035em;
    line-height: 0.95;
}

/* ===== Scroll reveal =====
     Type enters from below and fades up when it crosses into view.
     Triggered via IntersectionObserver adding .is-visible.
     Multiple elements with .reveal can stagger via inline --d. */
.reveal {
    opacity: 0;
    transform: translateY(40px);
    transition:
        opacity 0.9s cubic-bezier(0.2, 0.7, 0.2, 1),
        transform 0.9s cubic-bezier(0.2, 0.7, 0.2, 1);
    transition-delay: var(--d, 0ms);
}

.reveal.is-visible {
    opacity: 1;
    transform: translateY(0);
}

a {
    color: inherit;
}

nav {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    z-index: 50;
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 24px 40px;
    background: rgba(246, 243, 237, 0.85);
    backdrop-filter: blur(10px);
    border-bottom: 1px solid transparent;
    transition: border-color 0.3s ease;
}

nav.scrolled {
    border-bottom-color: var(--line);
}

.brand {
    display: flex;
    align-items: center;
    gap: 10px;
    font-family: 'Inter Tight', sans-serif;
    font-weight: 600;
    font-size: 17px;
    letter-spacing: -0.01em;
}

.brand-mark {
    width: 22px;
    height: 22px;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.brand-mark svg {
    width: 100%;
    height: 100%;
    display: block;
}

.nav-cta {
    font-size: 14px;
    font-weight: 500;
    color: var(--ink);
    text-decoration: none;
    padding: 10px 18px;
    border: 1px solid var(--ink);
    border-radius: 100px;
    transition: all 0.2s ease;
}

.nav-cta:hover {
    background: var(--ink);
    color: var(--bg);
}

/* ===== Hero ===== */
.hero {
    min-height: 100vh;
    padding: 180px 40px 80px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    max-width: 1400px;
    margin: 0 auto;
    position: relative;
    z-index: 1;
}

/* Ambient background: a live "signal trace" canvas that streams
     right-to-left across the upper hero. Low-amplitude chatter most
     of the time, with occasional tall peaks. Sits well above the
     headline. */
.hero-bg {
    position: absolute;
    top: 0;
    bottom: 0;
    left: 50%;
    transform: translateX(-50%);
    width: 100vw;
    overflow: hidden;
    pointer-events: none;
    z-index: -1;
}

.hero-bg canvas {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    display: block;
}

.hero-text {
    max-width: none;
}

.hero-eyebrow {
    font-size: 13px;
    font-weight: 500;
    color: var(--ink-dim);
    letter-spacing: 0.01em;
    margin-bottom: 28px;
    display: inline-flex;
    align-items: center;
    gap: 10px;
}

.hero-eyebrow::before {
    content: '';
    width: 24px;
    height: 0.5px;
    background: var(--ink);
}


h1 {
    font-size: clamp(56px, 11vw, 180px);
    line-height: 0.92;
}

h1 .accent {
    color: var(--accent);
}

.hero-lede {
    margin-top: 48px;
    font-size: clamp(18px, 1.4vw, 22px);
    line-height: 1.5;
    color: var(--ink-dim);
    max-width: 620px;
}

.hero-tag {
    margin-top: 28px;
    font-size: 20px;
    font-weight: 600;
    color: var(--ink);
}

.hero-tag em {
    font-style: normal;
    color: var(--accent);
}

.hero-ctas {
    margin-top: 48px;
    display: flex;
    gap: 12px;
    flex-wrap: wrap;
}

.btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 16px 26px;
    font-size: 14px;
    font-weight: 500;
    border-radius: 100px;
    text-decoration: none;
    transition: all 0.25s cubic-bezier(0.2, 0.8, 0.2, 1);
}

.btn-primary {
    background: var(--ink);
    color: var(--bg);
}

.btn-primary:hover {
    background: var(--accent);
    transform: translateY(-1px);
}

.btn-secondary {
    color: var(--ink);
    border: 1px solid var(--ink);
}

.btn-secondary:hover {
    background: var(--ink);
    color: var(--bg);
    transform: translateY(-1px);
}

.hero-ctas .btn .arrow {
    width: 14px;
    height: 14px;
    transition: transform 0.25s ease;
}

.hero-ctas .btn:hover .arrow {
    transform: translateX(3px);
}

/* ===== Clients ===== */
.clients {
    padding: 120px 0;
    border-top: 1px solid var(--line);
    background: #ede8df;
}

.clients-intro {
    max-width: 700px;
    margin: 0 auto 80px;
    padding: 0 40px;
    text-align: center;
}

.clients-eyebrow {
    font-size: 13px;
    font-weight: 500;
    color: var(--ink-dim);
    margin-bottom: 16px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
}

.clients-eyebrow::before {
    content: '';
    width: 24px;
    height: 0.5px;
    background: var(--ink);
}

.clients-title {
    font-family: 'Inter Tight', sans-serif;
    font-size: clamp(36px, 4.5vw, 60px);
    font-weight: 600;
    letter-spacing: -0.03em;
    line-height: 1.0;
    max-width: 700px;
    margin: 0 auto;
}

/* ===== Clients marquee =====
     Edge-to-edge scrolling strip. Two rails, opposite directions,
     for visual rhythm. Images load with onerror fallback to a
     text wordmark so any broken hotlink degrades gracefully. */
.clients-marquee {
    overflow: hidden;
    width: 100%;
    mask-image: linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
}

.clients-track {
    display: flex;
    gap: 88px;
    width: max-content;
    align-items: center;
    animation: client-scroll 48s linear infinite;
}

@keyframes client-scroll {
    0% {
        transform: translateX(0);
    }

    100% {
        transform: translateX(-50%);
    }
}

.client-logo {
    height: 36px;
    width: auto;
    max-width: 200px;
    object-fit: contain;
    flex-shrink: 0;
    opacity: 0.78;
    filter: grayscale(100%);
    transition: opacity 0.25s ease, filter 0.25s ease;
}

.client-logo:hover {
    opacity: 1;
    filter: grayscale(0%);
}

/* Text fallback shown when image fails */
.client-fallback {
    font-family: 'Inter Tight', sans-serif;
    font-size: 26px;
    font-weight: 600;
    letter-spacing: -0.02em;
    color: var(--ink);
    opacity: 0.72;
    flex-shrink: 0;
    white-space: nowrap;
}

.clients-marquee+.clients-marquee {
    margin-top: 32px;
}


/* ===== Manifesto: scroll-stacked statements =====
     Each line takes its own viewport moment. Type enters from
     below as you scroll. No arrows, no autoplay — scroll IS the
     control, like North's reel-pacing. */
.manifesto {
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.manifesto-slide {
    min-height: 80vh;
    padding: 80px 40px;
    max-width: 1400px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    justify-content: center;
    border-top: 1px solid var(--line);
}

.manifesto-slide:first-child {
    border-top: none;
}

.manifesto-num {
    font-size: 14px;
    font-weight: 500;
    color: var(--ink-faint);
    margin-bottom: 32px;
    letter-spacing: 0.02em;
}

.manifesto-text {
    font-family: 'Inter Tight', sans-serif;
    font-size: clamp(36px, 6.5vw, 96px);
    font-weight: 600;
    letter-spacing: -0.035em;
    line-height: 0.96;
    max-width: 1300px;
}

.manifesto-text strong {
    font-weight: 600;
    color: var(--accent);
}

/* Services nested under each manifesto statement.
     Compact, tight rows — these are proof points for the statement
     above, not a feature list. Two-column on wider screens. */

.manifesto-services {
    margin-top: 64px;
    max-width: 900px;
    border-top: 1px solid var(--line);
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
}

.manifesto-service {
    padding: 24px 0 22px;
    border-bottom: 1px solid var(--line);
    display: flex;
    align-items: baseline;
    gap: 16px;
}

.manifesto-service:nth-child(odd) {
    padding-right: 32px;
    border-right: 1px solid var(--line);
}

.manifesto-service:nth-child(even) {
    padding-left: 32px;
}

.manifesto-service-num {
    font-family: 'Inter Tight', sans-serif;
    font-size: 12px;
    font-weight: 500;
    color: var(--ink-faint);
    min-width: 28px;
    flex-shrink: 0;
}

.manifesto-service-text {
    font-family: 'Inter', sans-serif;
    font-size: 16px;
    font-weight: 500;
    color: var(--ink);
    line-height: 1.4;
}

.manifesto-service-text small {
    display: block;
    margin-top: 4px;
    font-size: 13px;
    font-weight: 400;
    color: var(--ink-dim);
}

.manifesto-service-text small a {
    color: var(--ink);
    text-decoration: none;
    border-bottom: 1px solid var(--line);
    transition: border-color 0.2s ease, color 0.2s ease;
}

.manifesto-service-text small a:hover {
    color: var(--accent);
    border-bottom-color: var(--accent);
}

/* ===== Closer ===== */
.closer {
    padding: 160px 40px 100px;
    text-align: center;
}

.closer-text {
    max-width: 800px;
    margin: 0 auto 48px;
    font-family: 'Inter Tight', sans-serif;
    font-size: clamp(36px, 4.5vw, 64px);
    font-weight: 500;
    letter-spacing: -0.03em;
    line-height: 1.05;
}

.closer-text .accent {
    color: var(--accent);
}

.closer-sub {
    max-width: 560px;
    margin: 0 auto 48px;
    font-size: 17px;
    line-height: 1.55;
    color: var(--ink-dim);
}

.closer-cta {
    display: inline-block;
}

.closer-cta .btn .arrow {
    width: 14px;
    height: 14px;
    transition: transform 0.25s ease;
}

.closer-cta .btn:hover .arrow {
    transform: translateX(3px);
}

/* ===== Footer ===== */
footer {
    padding: 80px 40px 40px;
    border-top: 1px solid var(--line);
    color: var(--ink-faint)
}

.footer-top {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 48px;
    padding-bottom: 56px;
    border-bottom: 1px solid var(--line);
}

.footer-offices {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 48px;
}

.footer-office {
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.footer-office-city {
    font-family: 'Inter Tight', sans-serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--ink);
    letter-spacing: -0.01em;
    margin-bottom: 4px;
}

.footer-office a {
    font-size: 14px;
    line-height: 1.45;
    color: var(--ink-dim);
    text-decoration: none;
    transition: color 0.2s ease;
    max-width: 260px;
}

.footer-office a:hover {
    color: var(--accent);
}


.footer-contact {
    text-align: right;
    display: flex;
    flex-direction: column;
    align-items: flex-end;
    justify-content: flex-end;
    gap: 8px;
}

.footer-contact-label {
    font-family: 'Inter Tight', sans-serif;
    font-size: 18px;
    font-weight: 600;
    color: var(--ink);
    letter-spacing: -0.01em;
    margin-bottom: 4px;
}


.footer-contact a {
    font-size: 14px;
    color: var(--ink-dim);
    text-decoration: none;
    transition: color 0.2s ease;
}

.footer-contact a:hover {
    color: var(--accent);
}


.footer-socials {
    display: flex;
    gap: 10px;
    margin-top: 16px;
}

.footer-social {
    width: 38px;
    height: 38px;
    border: 1px solid var(--line);
    border-radius: 50%;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    color: var(--ink-dim);
    transition: all 0.2s ease;
    text-decoration: none;
}

.footer-social:hover {
    background: var(--ink);
    color: var(--bg);
    border-color: var(--ink);
    transform: translateY(-1px);
}


.footer-social svg {
    width: 16px;
    height: 16px;
}

.footer-bottom {
    padding-top: 32px;
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 16px;
    font-size: 13px;
}

.footer-bottom a {
    color: var(--ink-faint);
    text-decoration: none;
    transition: color 0.2s ease;
}

.footer-bottom a:hover {
    color: var(--ink);
}

/* ===== Responsive ===== */
@media (max-width: 900px) {
    nav {
        padding: 18px 24px;
    }

    .hero {
        padding: 130px 24px 60px;
    }

    .clients,
    .closer {
        padding: 80px 24px;
    }

    .clients {
        padding-left: 0;
        padding-right: 0;
    }

    .clients-intro {
        padding: 0 24px;
    }


    .client-logo {
        height: 28px;
    }

    .client-fallback {
        font-size: 22px;
    }

    .clients-track {
        gap: 64px;
    }


    .manifesto-slide {
        padding: 60px 24px;
        min-height: 70vh;
    }

    .manifesto-services {
        grid-template-columns: 1fr;
        margin-top: 40px;
    }

    .manifesto-service:nth-child(odd) {
        padding-right: 0;
        border-right: none;
    }

    .manifesto-service:nth-child(even) {
        padding-left: 0;
    }

    footer {
        padding: 60px 24px 24px;
    }

    .footer-top {
        grid-template-columns: 1fr;
        gap: 32px;
        padding-bottom: 32px;
    }


    .footer-offices {
        grid-template-columns: 1fr;
        gap: 24px;
    }


    .footer-contact {
        text-align: left;
        align-items: flex-start;
    }

    .footer-bottom {
        padding-top: 24px;
        justify-content: flex-start;
    }
}

@media (max-width: 520px) {
    .hero-ctas {
        width: 100%;
    }

    .btn {
        flex: 1;
        justify-content: center;
    }
}


/* ===== Policy page ===== */
.policy {
    max-width: 740px;
    margin: 0 auto;
    padding: 160px 40px 120px;
}

.policy-eyebrow {
    font-size: 13px;
    font-weight: 500;
    color: var(--ink-dim);
    letter-spacing: 0.01em;
    margin-bottom: 24px;
    display: inline-flex;
    align-items: center;
    gap: 10px;
}

.policy-eyebrow::before {
    content: '';
    width: 24px;
    height: 0.5px;
    background: var(--ink);
}

.policy h1 {
    font-family: 'Inter Tight', sans-serif;
    font-size: clamp(36px, 5vw, 64px);
    font-weight: 600;
    letter-spacing: -0.035em;
    line-height: 1.0;
    margin-bottom: 16px;
}

.policy-meta {
    font-size: 14px;
    color: var(--ink-faint);
    margin-bottom: 72px;
    padding-bottom: 48px;
    border-bottom: 1px solid var(--line);
}

.policy h2 {
    font-family: 'Inter Tight', sans-serif;
    font-size: 22px;
    font-weight: 600;
    letter-spacing: -0.02em;
    margin-top: 56px;
    margin-bottom: 16px;
}

.policy h3 {
    font-family: 'Inter Tight', sans-serif;
    font-size: 16px;
    font-weight: 600;
    letter-spacing: -0.01em;
    margin-top: 32px;
    margin-bottom: 10px;
}

.policy p {
    font-size: 16px;
    line-height: 1.7;
    color: var(--ink-dim);
    margin-bottom: 16px;
}

.policy ul {
    margin: 0 0 16px 0;
    padding-left: 20px;
}

.policy li {
    font-size: 16px;
    line-height: 1.7;
    color: var(--ink-dim);
    margin-bottom: 6px;
}

.policy a {
    color: var(--ink);
    text-decoration: none;
    border-bottom: 1px solid var(--line);
    transition: color 0.2s ease, border-color 0.2s ease;
}

.policy a:hover {
    color: var(--accent);
    border-bottom-color: var(--accent);
}

@media (max-width: 900px) {
    .policy {
        padding: 120px 24px 80px;
    }
}

@media (prefers-reduced-motion: reduce) {

    *,
    *::before,
    *::after {
        animation-duration: 0.01ms !important;
        transition-duration: 0.01ms !important;
    }
}