A boutique insights consultancy

Signal,
not noise.

We turn social conversation into the answers advertising, marketing and PR teams can actually act on. LinkedIn social listening, custom research, RFP intelligence.

Listening by design. Strategic by nature.

Start a project The Rare Signal
In good company

Trusted by global brands, agencies, and communications teams.

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We don't count mentions. We find meaning.
01
LinkedIn social listening Our flagship offer — via The Rare Signal.
02
Social listening across platforms Brandwatch, Talkwalker, Pulsar — set up, queried, interpreted.
03
Audience insights Who's in the conversation, what they care about, where they're going.
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Narrative tracking The stories shaping your category, before they become headlines.
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We don't chase volume. We find signal.
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Advanced social metrics Beyond reach and impressions — what's actually moving the dial.
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Ad account analysis Forensic reads of complex paid social accounts. What's working, what isn't, why.
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Campaign management From planning through optimisation. Clear KPIs, sharper reporting.
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Pre-pitch intelligence RFP-ready competitive and audience data for new business wins.
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We don't deliver dashboards. We answer the question you asked.
09
Strategic communications outputs Briefs, messaging frameworks, positioning work backed by real evidence.
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Ad production Concept to delivery. Insight-led creative for paid social.
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Brand health & reputation research Sentiment audits, crisis prep, category positioning reads.
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Bespoke insight projects One-off studies built around your hardest question, on your timeline.

Let's get to work.

One conversation, no deck. Tell us the question. We'll tell you whether social can answer it.

Contact us